Hi, I'm Teresa Calisto!

I live in Portugal. 
I love words and public speaking (I know...!). 
I'm a doer of many things.
Still exploring new horizons (in the world of communication).

(when I was little, I wanted to have 10 different jobs. I think I'm almost there)

 I am currently a Freelance Writer, Translater and Communications Manager 

If you'd like to work with me, please get in touch!

Before that I was the  Founder, trainer, talker, writer and personal brander @Eu, marca registada 
a personal branding project I created, to inspire Portuguese students and entrepreneurs to think outside the box. It involved talks, a blog and workshops.

Before that I was a  Marketing and Communications Consultant 
as a freelancer I worked for different clients - a restaurant, an online cosmetics company, a clothing manufacturer - to help them improve the way they communicated with their targets

Before that I was a  Trainer in Marketing, Communications, Entrepreneurship, Time & Information Management, Merchandising and English 

Before that I spent a year in India working as a volunteer  Fundraising and Communications Officer @GSNP+ 
I was sent by a British ngo VSO to "share skills, change lives".

Before that I worked as the  Communications and Public Relations Manager @Porto Cancer Institute and @Prelada hospital 

Before that I was studying...

I would love to hear from you, so leave me a comment on your favourite post or find me on instagram or pinterest.

Thanks for hanging around my virtual home! Looking forward to hearing from you.


When what you thought you wanted isn't what you want at all

or Dealing with misguided expectations

I never knew what I wanted to be when I grew up. 
I always had a long list of different jobs I started reciting every time any one would ask me the inevitable questions grown ups ask kids "what do you want to be when you grow up?"

My list of jobs included many unrelated things such as becoming a hairdresser, a dolphin trainer or a ballerina. 

I read somewhere that grown ups ask this questions in the hopes of discovering a great answer for themselves. I used to tell this as a joke, but not anymore... 

When it was time to choose what to study in college, I remember feeling torn between studying Journalism or Psychology and ended up deciding to go with the first choice, just because it was the option I had been contemplating for longer.

At the end of my first year of college, I decided to do an internship in a newspaper, so that I could try out the reality of being a journalist in a national newspaper. After my month long experience had ended, with quite a few published articles, I was convinced I didn't need to spend 4 more years studying to become a journalist, as I could already do the job. 
I started focusing on the other areas my course provided and so began my Passion Hopping.

I felt the pressure to find a Passion. 
I would convince myself I had found it. 
I would try it out for a couple of months. 
I would get the "this isn't it" feeling. 
I would hop into the next Passion. 

This was the driving force that designed my professional path.

I always felt quite ill adjusted for this, but have recently discovered I'm not the only one "suffering" from this condition. What shocked me the most was finding people at the beginning of their careers also feeling this way: like the idea you had of a certain job isn't the reality of it, or better still, the way you thought you would feel being an architect, for example, isn't the way you feel now that you are one. 
There's something missing.

For this issue, I don't have any answers I have only questions:

- is this true of every professional life? Those people who feel they have found their calling and jump out of bed excited to go to work each day, do they experience these frustrations occasionally? 

- is this frustration a sign that you should change career paths or just a normal feeling that should be ignored?

Treat your career like a bad boyfriend

Living everyday is easy. It's simple and automatic: breathe in, breathe out, eat, drink water and you're done. Finding meaning in your existence is hard.
For me it's a daily struggle and I know I am not alone. This brings me some comfort but no resolution.

I remember the excitement of beginning college, with a ton of plans in mind and several projects to complete.
I also remember finishing college and feeling completely lost. The image I had in my mind was as if I was at the end of the land with a whole stretch of sea in front of me. I could do anything, but what?

I did many things since graduating from college. So many in fact, that at age 29 I found I had ticked off all the items in my to do list.
What about now? I guess the search for career meaning began.

I can't say that almost 10 years later I'm any closer to my end goal.
I have done many things in this decade, but have never found that same enthusiasm of the first years of college. Very often I feel like a fraud, especially when the search for meaning leads me to start a project on my own. Then the critical voices in my head all seem to find megaphones and of they go into a protest that completely shatters my self confidence.

I've realized that professionally, what I have been looking for is a feeling.
I say that I behave towards my (non-existent) career as most women act with regards to the (non-existent) Prince Charming. I'm always looking for that perfect project that will sweep me off my feet and make every commute to work feel like something out of a Broadway musical.
I know when I find It, the world will slow down and violins will magically start to play. Of course this professional unicorn does not exist. But I'm still chasing it like a teenage girl with googly eyes.

Is there a cure I wonder?
What advice would I give to a friend who would talk to me like this about finding the perfect man?

I have found the perfect man for me and it was not by believing in Prince Charming and acting like a teenager in love. The fact that I don't believe in those romantic mambo jambos is what helped me to be so happy in my personal life.
I wasn't looking, I wasn't putting an enormous amount of pressure on a human being to be perfect. I was just meeting people and seeing what would happen. No stress, no expectations, just enjoying myself.

Is this what I and others who are professionally lost, should do?
Should we treat our careers as bad boyfriends?
Remove the pressure, "date" different professions and see how things go?
I can already hear the objections rising in my head:
- a professional relationship is not like a personal relationship, there is much more at stake! they say.
- Is there? I ask cheekily.
- You are not getting any younger, looking for a career when pushing 40 is not cute!
- Really? Are you sure? Is there an age to start living your life to the fullest? Is there an age when we just have to give up?

I don't think so. I hope there isn't.

The voices have gone silent for now. They are sulking around in a corner of my mind, trying to come up with other convincing and discouraging arguments.
While they think, I will start the career dating process and see where things lead.
No pressure, no expectations, just having fun and enjoying life.

What would happen...?

I live in Portugal, which historically is a nation ruled by melancholy, "fado" and longing for the good old days, the time that has passed. Maybe these days weren't as good as people remember them, maybe everyone was complaining back there as well, probably longing for the previous days... who knows. Memory has a way of covering every thought with a delicious honey gold film.

Here, when we pass someone we know on the street and stop to chat, we ask: 
- "how's life?"
- "how are you doing?"

And the answers are invariably one of the following options:

1. "vai-se andando" which can be roughly translated by "we're going on" (nobody knows where or why, but nobody asks either, because that wouldn't be polite and we are in a hurry to, well, get going on ourselves);

2. "well-ish";

3. "never worse". I still don't know what this really means as the sentence on its own doesn't make a lot of sense to me.

Last night, as I was reading a book whose author would like us all to be more positive, and I wondered:

What would happen if, when someone asked another Portuguese person in a Portuguese street, "How are you doing?", the person replied:

- Fantastic!
- Full of gratitude for this amazing life!
- Never better!

Would the Apocalypse descend upon us?
If so, would that be a bad thing?

Beauty: What you need to know about The ordinary

I love discovering new brands and I love trying on recommendations from my favorite beauty gurus. That's how I first heard of The Ordinary: through Wayne Goss and then Caroline Hirons (insert bow here).

What is it?

1. Apparently it's a no fuss, no marketing, beauty brand (part of a larger company that's been around for a few years). 

2. The story goes like this: the owner of the larger company was fed up with other beauty brands selling regular products as "groundbreaking" and marking up with millionaire prices active ingredients that he knew were quite cheap. Apparently companies pay 5$ for a kilo of some active ingredient and then sell a face cream for 500$ that has a tiny portion of said ingredient.

Why are they so talked about?
The prices are chin dropping low. You can buy a 2% Retinoid solution for under 10€.
(just to compare, Skinceuticals 1% retinol cream costs around 70$. The Ordinary will soon have a Retinol 1% for 6,70€. Both products have 30ml. Gasp!)

My experience

  • I have bought and used two The Ordinary products (Advanced Retinoid 2% and Vitamin C suspension 23%)
  • The products and packaging look very scientific, straight out of the lab. I was a bit afraid before the first use
  • They are nice, simple products: no special "perfumy" scents.
  • You can feel them working on your skin (the Vitamin C gives you a slight tingling sensation)

Where to buy them

Easy to order and very fast delivery (to Portugal, via Chronopost)

BUT you do need to know what you want to buy
You will not find a night cream or an eye cream on the website. Instead you will find a Retinol product or a Hyaluronic Acid product. The recommendations for use are minimal, but the product description is really good and well worth a read. 

This may also help you navigate the brand